Wexner was convinced that American women would gladly welcome the kind of sexy and affordable lingerie that the European women had access to. Raymond and his wife ended up divorcing, and on one fateful day inRaymond jumped to his death from the Golden Gate Bridge, leaving behind his two teenage children.
Ultimately, this story of both sadness Victoria secret triumph teaches us how not to give up on our dreams and to persevere despite hardships. Ultimately, a new market that was appealing to women and fulfilled a relatively attainable fantasy of luxury and glamor would create huge demand.
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And boy, was Wexner so right. He went inside the store and saw the sexiest lingerie he had ever seen in the United States. For most of the women back then, lingerie was reserved for special occasions: Women flocked to the stores while men continued to ogle the catalogue.
Sales were an all-time high, and the business was flourishing. Underwear was not about fun — it was all about functionality, practicality, and durability. Add to this the piercing stare of the saleslady who made him feel like a pervert just for being there — the experience was truly appalling. What he found in the store were floral, unappealing nightdresses that stuck out like a sore thumb under the fluorescent lights of the store.
Comment Sometime in the mids, a year-old man named Roy Raymond walked into a department store to buy his wife lingerie. After realizing that his friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed — he planned to build a lingerie store that would make men feel utterly comfortable.
His initial step was to study European lingerie boutiques, whose large following of female customers perceive lingerie as an everyday essential and not an ornament worn only during special occasions.
According to Trading Up, a book that was written by management experts Michael J.Victoria's Secret, located at Orlando International Premium Outlets®: Victoria's Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe.
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